
Digital Marketing and PR Manager
1 day ago
The PR & Marketing Executive will be responsible for:
- Marketing Strategy Development:
- Develop and execute marketing strategies to increase brand awareness and customer footfall.
- Marketing Campaign Execution:
- Organize and manage a weekly marketing campaign every Thursday at the caf, featuring promotions, special events, influencer collaborations, or themed experiences.
- Content Creation:
- Create innovative marketing content, including social media posts, email newsletters, and in-store promotions.
- Team Collaboration:
- Collaborate with designers and content creators to develop engaging visuals and promotional materials.
- Performance Analysis:
- Analyze marketing performance metrics and optimize campaigns based on data insights.
The PR & Marketing Executive will also be responsible for:
- Public Relations:
- Build and maintain strong relationships with local and international media, bloggers, and influencers.
- Media Outreach:
- Write and distribute press releases, newsletters, and media kits to enhance brand visibility.
- Partnerships and Sponsorships:
- Develop partnerships and sponsorships with local businesses and community organizations.
- Online Reputation Management:
- Monitor and manage the caf's online reputation, responding to customer feedback and reviews.
- Event Representation:
- Represent Earth Roastery Caf at industry events, food festivals, and networking opportunities.
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