
Brand and Digital Development Manager
3 days ago
We are seeking a talented Brand and Digital Development Manager to join our corporate communication team at United Real Estate Company (URC). In this role, you will be responsible for developing and executing our digital marketing strategy to enhance our online presence and drive business growth.
**Key Responsibilities Include:**
- Developing and executing elements of our approved digital and corporate marketing plan.
- Creating digital and social media calendars for all commercial and corporate accounts under URC.
- Analyzing URC digital and social media platforms based on target segment studies and data.
- Designing and developing digital reports for all URC local and regional accounts.
- Establishing a monitoring tool to ensure alignment in content, events, and tone of voice.
- Ensuring digital and social media reports are data-driven with a clear analysis and insightful rationale that supports business goals.
- Spearheading Commercial and Corporate units in building their digital accounts by increasing followers and engagement through ongoing creative activations.
- Evaluating and adhering to the corporate brand guidelines by referring to the Brand Specialist across all digital platforms.
- Curating all visuals used within the digital platforms and reels to be produced are approved and aligned within the URC policy and guidelines.
- Tracking and reporting the performance of all digital and social media activations, engagements, and reach.
- Coordinating with the Corporate and Commercial teams on their social media and digital plans and requirements.
- This includes all local projects and brb subsidiaries and regional projects.
- Collaborating with the development of promotional activities and how to align whatever is offline with online presence.
- Ensuring consistency to achieve targeted results.
- Analyzing and tracking all digital data and digital budget spent on promotional/sponsorship ads.
- Assisting in researching and analyzing market conditions, digital trends, ongoing competition where feasible, and case studies.
- Evaluating and ensuring all content published is error-free and has gone through the approval cycle prior to publishing.
- Preparing 'sample' or 'mood' boards to be presented as part of content that is being produced by the design unit (photography or videography) based on line manager brief and objective.
- Conducting weekly review/summary of all website analytics, content, SEO, and social media tracking.
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