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Digital Marketing Strategist
14 hours ago
About HealthCare Dynamics Gen. Trading Company W.L.L:
We are a leading online education platform dedicated to delivering high-quality language learning experiences to students worldwide. Our innovative approach leverages technology to provide personalized and effective education solutions.
**Job Description:**
The Digital Marketing Manager will be responsible for managing and optimizing our digital marketing channels, including social media platforms, search engines, and other digital outlets. This role requires a blend of strategic thinking, creative problem-solving, and hands-on execution.
**Key Responsibilities:
- Account Management: Manage and optimize digital marketing accounts across various platforms to drive traffic, engagement, and conversions.
- Campaign Development: Design, execute, and monitor digital marketing campaigns to promote our services and products, analyzing performance data to improve ROI and control CPA.
- Content Optimization: Continuously test and refine marketing materials, collaborating with creative teams to ensure content aligns with brand guidelines and resonates with target audiences.
- Strategy Development: Develop comprehensive digital marketing strategies that align with business goals and target market needs, staying up-to-date with industry trends and emerging technologies.
- Reporting and Communication: Prepare regular reports on campaign performance, presenting key metrics and insights to cross-functional teams and stakeholders.
**Qualifications:**
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Proven experience in digital marketing, with expertise in various digital platforms and tools.
- Experience in managing and optimizing accounts on social media platforms, search engines, and other digital channels.
- Proficiency in data analysis and ability to derive actionable insights from performance metrics.
- Strong skills in content creation and iterative optimization of marketing materials.
- Excellent communication and organizational skills, with the ability to manage multiple projects simultaneously.
- Creative thinking and problem-solving abilities with a keen eye for detail.
**Preferred Skills:**
- Experience in the education or e-learning industry is an asset.
- Familiarity with digital marketing tools and software (e.g., Google Analytics, SEMrush, Hootsuite).
**Benefits:**
- Competitive salary and performance-based incentives.
- Opportunities for professional development and career growth.
- A dynamic and collaborative work environment.
- Health and wellness benefits.
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