Creative Lead for Brand Identity
1 month ago
Spearhead the development of our brand's visual identity as a Senior Graphic Designer / Art Director at Baker Group. This pivotal role requires innovative thinking, strategic leadership, and exceptional design expertise to craft compelling visuals that resonate with our target audience.
About Us:
Baker Group is committed to shaping the visual identity of our food service brands. As a key member of our creative team, you will oversee design projects from concept to completion, ensuring all visual elements align with our brand's vision and values.
Responsibilities:
- Develop and execute cutting-edge design concepts for marketing materials, packaging, and digital platforms.
- Collaborate with cross-functional teams, including marketing and product development, to ensure cohesive branding.
- Stay up-to-date on design trends and consumer preferences through market research.
- Present design ideas and concepts to the team, incorporating feedback into final designs.
- Oversee the production process, ensuring high-quality output and adherence to deadlines.
- Maintain and update brand guidelines to ensure consistency across all channels.
- Manage multiple projects simultaneously while maintaining attention to detail.
Requirements:
The ideal candidate will have proven experience in graphic design and art direction, preferably in the food service industry. Key qualifications include:
- Strong leadership and team management skills.
- Exceptional creativity and a keen eye for aesthetics.
- Excellent communication and presentation skills.
- Ability to work under pressure and meet tight deadlines.
- Proficiency in design software such as Adobe Creative Suite.
- A strong portfolio demonstrating a range of design styles and projects.
- Understanding of print and digital production processes.
- Knowledge of branding and marketing principles.
- PASSION FOR FOOD AND CULINARY ARTS
Salary:$85,000 - $115,000 per year
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