Digital Marketing Strategist

3 weeks ago

Kuwait City, Al Asimah Talent Pal Full time
Digital Marketing Specialist Job Description

Talent Pal is seeking a highly skilled Digital Marketing Specialist to join our team. The ideal candidate will have 3 to 5 years of experience in digital marketing, with a proven track record of driving successful marketing campaigns in the real estate industry.

Key Responsibilities
  • Develop and execute comprehensive digital marketing campaigns for our real estate properties, including SEO, SEM, social media marketing, email marketing, content marketing, and display advertising.
  • Conduct in-depth market research and analysis to identify target audiences, market trends, and competitor strategies.
  • Utilize data-driven insights to optimize marketing campaigns and improve overall performance.
  • Create engaging and persuasive content across various digital platforms, such as website landing pages, blog posts, social media posts, email newsletters, and online advertisements.
  • Manage and optimize the company website, ensuring it is user-friendly, visually appealing, and optimized for lead generation and conversion.
  • Collaborate with web developers and designers to implement necessary improvements.
  • Monitor and analyze website traffic, user behavior, and campaign performance using various analytics tools.
  • Prepare regular reports and provide actionable recommendations to optimize marketing efforts.
  • Collaborate with internal teams, including sales, design, and development, to ensure marketing strategies align with overall business objectives and brand guidelines.

Requirements
  • Bachelor's degree in marketing, business, communications, or a related field.
  • Proven work experience of 3 to 5 years as a Digital Marketing Specialist, preferably in the real estate industry.
  • Strong knowledge and experience in digital marketing techniques and platforms, including SEO, SEM, social media marketing, email marketing, content marketing, and display advertising.
  • Exceptional creativity and attention to detail, with the ability to develop innovative and visually appealing digital marketing assets.
  • Strong research and analytical skills, with the ability to interpret data and derive actionable insights.
  • Proficiency in using digital marketing tools and platforms, such as Google Analytics, Google Ads, social media management tools, and email marketing platforms.
  • Solid understanding of web development, UX/UI principles, and website optimization for lead generation and conversion.
  • Excellent written and verbal communication skills, with the ability to create compelling content and convey complex ideas concisely.
  • Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment.
  • Strong team player with excellent interpersonal skills and the ability to collaborate effectively with cross-functional teams.

Preferred Qualifications
  • Up-to-date knowledge of industry trends, emerging technologies, and digital marketing best practices in the real estate sector.
  • Proficient in MS Office and email and tech savvy.
  • Ability to use word processors, spreadsheets, and email applications effectively.
  • Fast typing in Arabic & English is a plus.
  • Ability to make basic arithmetic calculations.

Language Skills
Required bilingual candidate with excellent oral and written communication skills in English and Arabic.

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