
Digital Marketing Specialist
2 days ago
About Us
At HealthCare Dynamics Gen. Trading Company W.L.L, we are passionate about delivering innovative solutions that make a real difference in people's lives. Our mobile cloud service, Ajar Online, is revolutionizing the real estate market in the MENA region by offering a quick and efficient online rent payment & collection solution as well as property management solution.
Job Overview
We are seeking a highly skilled Digital Marketing Specialist to join our team. The ideal candidate will be responsible for developing and implementing comprehensive social media marketing strategies that align with our business goals.
Main Responsibilities
- Develop and implement comprehensive social media marketing strategies that align with business goals.
- Create engaging and informative content for the audience that aligns with Ajar's strategic business and marketing goals to attract audiences and potential clients.
- Plan and execute social media lead-generation campaigns to drive conversions and engagement.
- Establish and maintain a strong online presence for the SaaS company across various channels, including the official website, social media platforms, and industry forums.
- Ensure that content is optimized for search engines (SEO) to increase visibility. Use targeted keywords related to real estate SAAS to attract organic traffic.
- Ensure alignment with brand guidelines, product specifications, and Ajar's core values for all published content.
- Create and publish engaging stories to highlight updates, success stories, and other relevant content across platforms.
- Design visually appealing posts, banners, and creatives to enhance the brand's digital presence.
- Actively participate in social media platforms like Instagram, LinkedIn, Twitter, Facebook, and others.
- Moderate all social media channels by responding promptly to messages, comments, and queries to foster a positive brand image.
- Implement targeted email marketing campaigns to nurture and convert leads.
- Utilize analytics tools to track the performance of online campaigns.
- Analyze performance metrics and adjust strategies based on data-driven insights.
- Conduct competitor analysis to identify opportunities for differentiation and adjust strategies based on industry trends.
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