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Senior Campaign Manager

3 weeks ago

Kuwait City, Al Asimah beBee Careers Full time
About the Role

This Senior Campaign Manager - Data Science Lead position requires a data-centric approach to marketing initiatives, focusing on leveraging advanced data science methodologies to drive impactful campaigns.

Main Responsibilities:
  • Design and execute data-driven marketing campaign strategies, aligning with customer insights and business goals.
  • Collaborate with data scientists to develop advanced analytical models enhancing targeted marketing efforts and optimizing customer interactions.
  • Manage the entire campaign lifecycle, from planning and creative development to execution, analysis, and reporting.
  • Use data analytics tools to monitor campaign performance, provide recommendations for improvement, and refine tactics.
  • Ensure seamless collaboration between marketing, sales, and product teams for cohesive campaign execution.
  • Stay updated on the latest data science and marketing analytics trends to drive informed decision-making.
  • Mentor junior team members in data literacy and continuous learning.
Requirements
  • Bachelor's degree in a relevant field; a Master's degree is preferred.
  • 7+ years of marketing campaign management experience with a focus on data science.
  • Proven success in developing and leading data-driven marketing campaigns with measurable results.
  • Strong analytical and data visualization skills, plus expertise in marketing automation platforms and CRM systems.
  • Excellent leadership and communication skills, with the ability to influence and collaborate across teams.
  • Strategic thinking and hands-on approach to campaign execution and analysis.
  • Creative problem-solving and a results-oriented mindset.