Marketing Communications Specialist

2 days ago


Kuwait City, Al Asimah Earthroastery Full time
Job Description:

The PR & Marketing Executive will help grow the Earth Roastery brand and attract more customers. They will plan and run marketing campaigns, manage media relations, and maintain a strong brand presence both online and offline.

Key Responsibilities

  • Develop and execute marketing strategies to increase brand awareness and customer footfall.
  • Organize and manage a weekly marketing campaign every Thursday at the café, featuring promotions, special events, influencer collaborations, or themed experiences.
  • Create innovative marketing content, including social media posts, email newsletters, and in-store promotions.
  • Collaborate with designers and content creators to develop engaging visuals and promotional materials.
  • Analyze marketing performance metrics and optimize campaigns based on data insights.

Public Relations & Brand Management:

  • Build and maintain strong relationships with local and international media, bloggers, and influencers.
  • Write and distribute press releases, newsletters, and media kits to enhance brand visibility.
  • Develop partnerships and sponsorships with local businesses and community organizations.
  • Monitor and manage the café's online reputation, responding to customer feedback and reviews.
  • Represent Earth Roastery Café at industry events, food festivals, and networking opportunities.

Social Media & Digital Marketing:

  • Manage and grow the café's social media accounts (Instagram, TikTok, Facebook, X, etc.) through engaging content and interactive campaigns.
  • Run paid social media advertisements and promotions to drive customer engagement and sales.
  • Implement SEO and digital marketing strategies to increase online visibility.
  • Keep up with industry trends and competitors to identify new marketing opportunities.
  • Plan and coordinate in-house events, product launches, and promotional activities.
  • Develop loyalty programs and customer retention strategies.
  • Engage with customers through surveys and feedback initiatives to improve services.


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