Product Development Specialist

2 weeks ago

Kuwait City, Al Asimah beBeeBrandManager Full time 8,000 - 15,000
Marketing Strategist

We're seeking a skilled Marketing Strategist to lead product and brand development efforts. This role blends creativity with business acumen, requiring a strong eye for design, deep understanding of consumer behavior, and the ability to elevate our brand presence both in-store and online.

The ideal candidate will oversee the enhancement of existing product lines, development of new packaging solutions, and execution of innovative marketing strategies.

Key Responsibilities
  • Audit existing product range and packaging; propose improvements in quality, design, and presentation
  • Source or collaborate with packaging suppliers to deliver custom, brand-aligned solutions
  • Ensure packaging meets brand standards while being cost-effective and production-ready
Brand Strategy & Positioning
  • Define and maintain a consistent brand identity across all touchpoints (products, packaging, café, social, campaigns)
  • Work closely with graphic designers and content creators to develop visual assets and branded materials
  • Identify market trends and competitor positioning to refine unique value proposition
Marketing & Promotion
  • Develop marketing strategies to drive product visibility and café footfall
  • Collaborate on social media campaigns, influencer partnerships, and seasonal launches
  • Coordinate product launches, from concept to execution (design, pricing, packaging, promotion)
  • Monitor customer feedback and market response to refine strategies
Requirements
  • Bachelor's degree in Marketing, Branding, Product Design, or a related field
  • 3+ years experience in brand management, product marketing, or packaging within F&B, retail, or hospitality
  • Strong portfolio of product or brand-related work (e.g. packaging design, campaigns, product improvements)
  • Understanding of the Kuwaiti market and consumer preferences is a strong plus
  • Excellent communication, project management, and supplier coordination skills
  • Fluency in Arabic and English is preferred

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