Assistant Brand Director for Kuwait

1 week ago


Kuwait City, Al Asimah HealthCare Dynamics Gen. Trading Company W.L.L Full time
Job Requirements

The ideal candidate will have 7-8 years of experience in Marketing for renowned brands with great recognition and top-of-mind awareness.

Main Responsibilities:
  1. To refine the brand vision by collecting customer insights through various means.
  2. To support the Senior Marketing Manager in refining the fast-casual positioning of Wimpy tailored for Kuwait.
Key Performance Indicators:
  1. To drive the agenda for LTO and menu innovation execution with local Culinary, Operations, and Supply Chain/Procurement teams.
  2. To generate creative content for social media posts, stories, offline content like DMBs, physical menus, collateral, etc.
  3. To own Wimpy's pricing strategy and collaborate with local RM/Finance teams.
  4. To track marketing activities and their impact on sales and transactions, calculating ROI and making decisions to improve ROI.
  5. To gather customer feedback from existing systems and provide summaries to Operations.
  6. To prepare new store launches, engage local communities, and secure long lines on opening day.
  7. To collaborate with PR and 3rd-party B2B partners for brand-level awareness.
  8. To market stores locally, host events, and explore additional revenue sources.

Essential Skills:

  • Excellent verbal and written communication skills.
  • Problem-solving skills and analytical thinking.
  • Lead Through Influence and Coaching and Mentoring skills.


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