Lead Content Strategist

1 day ago

Kuwait City, Al Asimah Itsordable Full time

Company Overview:

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Ordable/ is an e-commerce enabler that empowers merchants to seamlessly accept and fulfill customer orders. Our story began with a home business owner selling baked goods, who was on the verge of closing her business due to personal reasons. However, a small team came together to create a solution that allowed her to operate remotely.

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Within months, she grew her business 20-fold while working from abroad. This remarkable success story inspired the creation of Ordable/, which was born out of the technology developed for business owners seeking growth.

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Job Description:

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As a Marketing Executive, you will play a pivotal role in shaping our brand's voice and resonating with our audience across various marketing campaigns. Your primary responsibility will be to craft compelling content that engages our community and aligns with our broader campaign strategies.

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Key responsibilities include:

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  • Content Calendar Management: Develop and execute a dynamic content calendar that supports marketing goals, product launches, and promotional activities.">
  • Content Ideation: Lead brainstorming sessions and creative workshops to generate innovative content ideas.">
  • Content Creation & Localization: Craft captivating captions and oversee translations to ensure accuracy and cultural relevance.">
  • Social Media Engagement: Design and implement strategies to boost brand visibility and engagement on platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok.">
  • Performance Analysis & Content Optimization: Monitor content performance using analytics tools and refine content strategies based on data insights.">
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Qualifications:

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  • Excellent communication skills and fluency in English and Arabic.">
  • Bachelor's degree in Marketing, Communications, or a related field.">
  • 1-2 years of experience in social media management and content marketing.">
  • Strong understanding of social media platforms, algorithms, and best practices.">
  • Proven ability to manage and influence internal and external stakeholders.">
  • Self-starter with a proactive, solution-oriented mindset, comfortable in a dynamic environment.">
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Preferred Qualifications:

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  • Experience in the food & beverage industry or related fields.">
  • Knowledge of CRM and analytics tools (e.g., Hubspot).">
  • Customer-centric approach with skills in customer segmentation and targeting.">
  • Proficiency in content creation tools (e.g., Adobe Creative Suite, Canva).">
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Leadership Principles:

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At Ordable/, we live by these principles:

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  • Obsess about customers: We always start from the customer and work backwards.">
  • Raise the Bar: We keep our standards high and continually raise them.">
  • Do, and be swift about it: Speed matters in business.">
  • Dive Deep, be curious, and learn: We peel back layers until we arrive at the core of problems and questions.">
  • Own and deliver results: We take ownership of our work and deliver results.">
  • Empathize, Be Just, and Earn Trust: We listen attentively, speak honestly, and respect others.">
  • Think Big and Long-Term: We set ambitious goals with far-reaching time horizons.">
  • Persist and pursue relentlessly: We are persistent and relentless about pursuing our objectives.">
  • Disagree, then Commit & Collaborate: We respectfully challenge decisions and collaborate as a team.">
  • Be open, connect, and be transparent: We prefer to be open, connected, and transparent.">
  • Recognize talent and develop it: We look to raise the bar with every member of our growing team.">

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