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Creative Hub Manager

1 month ago

Kuwait City, Al Asimah HealthCare Dynamics Gen. Trading Company W.L.L Full time

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Are you a master of turning insight into imagination?

Do you see stories where others see strategy?

M2R Group is looking for a visionary Head of the Creative Hub to lead idea generation, storytelling, and creative execution across all our communication & media channels. This is an opportunity to shape the creative identity of M2R's clients that thrives on innovation and cultural relevance.

Role Summary:

This is a strategic and hands-on middle management position where you'll lead a project team and facilitate the ideation and conceptualization process from brief to pitch to execution. You'll be the go-to creative mind behind the most visible campaigns for M2R Group and our clients—driving ideas that are not only visually stunning but also deeply aligned with M2R's and client's business goals, cultural insights, and audience behaviour.

The Creative Hub is where innovation meets execution, and you'll be at the heart of it—leading a team of content creators, designers, storytellers, and brand planner to deliver breakthrough campaigns.

Key Responsibilities:

  • Develop compelling, insight-driven creative concepts for media campaigns (digital, print, DOOH, social, event-based).
  • Collaborate with M2R internal and external stakeholders and client-facing teams to translate briefs into innovative narratives that stand out in a crowded media landscape.
  • Build and guide storytelling strategies that reflect brand purpose and audience values.

Campaign Execution & Presentation:

  • Lead the creative development of client-facing presentations, proposals, and campaign decks.
  • Work hand-in-hand with design, video, and marketing teams to bring concepts to life across visuals, copy, and experiences.
  • Ensure high creative quality across all touchpoints—while managing budgets, timelines, and expectations.
  • Continuously explore and incorporate cultural, visual, and digital trends into creative processes.
  • Be a champion of experimentation—encouraging the team to take creative risks within brand boundaries.
  • Drive M2R's content innovation agenda (e.g., content libraries, creative banks, campaign blueprints).
  • Manage and mentor a cross-functional creative project team, fostering a culture of curiosity, excellence, and collaboration.
  • Collaborate with Social Media, Marketing, and PR & Sponsorship units to ensure seamless brand storytelling.
  • Promote alignment and synergy across departments and sister companies to ensure unified messaging and creative consistency.

Qualifications & Experience:

  • Bachelor's degree in Marketing, Creative Media, Communications, or related field.
  • 7+ years of experience in creative leadership roles within media, advertising, or brand agencies.
  • Exceptional portfolio showcasing campaigns across platforms and formats (static, motion, digital, experiential).
  • Strong client presentation and storytelling abilities—confidently pitching creative concepts to senior stakeholders.
  • Hands-on experience with content strategy, visual language, and creative direction tools (e.g., Adobe Creative Suite, Canva Pro, Figma, etc.).
  • Deep understanding of Middle Eastern culture and its impact on consumer behavior is a strong advantage.
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