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Senior Media Buyer
4 weeks ago
Job Title: Media Buyer – Marketing Agency
Location: Kuwait City - on site
Employment Type: Full-time
About the Role:
We are seeking an experienced Media Buyer with a strong background in digital advertising and a proven track record working in a marketing agency environment. The ideal candidate will be responsible for planning, executing, and optimizing paid media campaigns across various platforms.
Key Responsibilities:
- Develop, implement, and manage paid media campaigns (Meta, Google, TikTok, Snapchat, etc.)
- Monitor performance, analyze data, and adjust strategies to maximize ROI
- Conduct market research to identify target audiences and platform opportunities
- Collaborate with creative and content teams to ensure ad assets are effective
- Provide clear and insightful performance reports to internal teams and clients
- Stay up-to-date with industry trends, platform updates, and best practices
- Manage media budgets efficiently and strategically
Requirements:
- Minimum 2 years of experience as a Media Buyer in a marketing/advertising agency
- Hands-on experience with Meta Ads Manager, Google Ads, TikTok Ads, and more
- Strong analytical skills and ability to interpret campaign data
- Solid understanding of KPIs such as CPA, ROAS, CTR, and CPM
- Excellent time management and communication skills
- Proficiency in tools like Google Analytics, Data Studio, and Excel